Prime, which certainly can stand on its own now, literally, achieves what every other aspiring loyalty program hopes to. As Amazon dives deeper into Whole Foods (and beyond), Amazon is taking Prime beyond just the Amazon-branded ecosystem. It means the Prime program is more than strong enough to stand on its own and positively impact customer behavior. This is a powerful statement from Amazon. Amazon has updated its logos for its Prime services and Amazon is no longer in it. Why is Amazon Dropping Amazon from the Prime Logo?Īn interesting phenomenon is happening now also.
Additionally, they can order food items online at and pick them up at an Amazon Locker located at their nearest Whole Foods store. Members can also now buy Whole Foods’ private label brands, including 365 Everyday Value, Whole Paws, and Whole Catch, through Amazon’s Prime Pantry and Prime Now food delivery programs.
#WHOLE FOOD DELIVERY FREE#
And now, they can enjoy free two-hour delivery of natural and organic products from Whole Foods Market through Prime Now. Prime members already value the program’s free two-day shipping, rich video content, and free photo storage. Increasing Prime Membership with Whole FoodsĪmazon does everything in its power to increase Prime membership. The surge of 72 million new Prime members in the past four years speaks to pure value of the program. They have gone from 20 million to more than 100 million items. The number of items eligible within Prime’s free two-day shipping offering vastly increased in recent years. Those key Prime attributes (speed, value, and special treatment) will be evident now in the grocery industry at Whole Foods. Prime has been able to fill the gap between what people expect from these kinds of programs through innovation and technology. Over time, the two companies will integrate logistics and point-of-sale and merchandising systems. Amazon’s gradual entry into grocery has picked up speed since its acquisition of Whole Foods.Īmazon and Whole Foods plan to offer more in-store benefits and lower prices for customers. This new trajectory could place the grocer on a new and more profitable path. Whole Foods has begun the process of leveraging the massive volume of new customers via the Prime program. Here’s an interesting statistic to ponder: Roughly 75 percent of Whole Foods shoppers are Prime members, but less than 20 percent of Prime members are Whole Foods shoppers.Īmazon officials believe the possibilities are endless as the integration with Whole Foods continues. What’s more, if Amazon can figure out a way to integrate crucial Prime-only shopping benefits into Whole Foods, then competitive grocery chains might start to feel the pressure that traditional retail has felt from Amazon over the past decade.Īmazon is Well on its Way to Achieving Its Goals with Whole Foods There is an overarching reason that Amazon regularly adds alluring benefits to its Prime program: Prime members spend nearly five time as much as non-Prime members.Īfter the acquisition of Whole Foods a year ago, the thinking from within the loyalty industry was that if Amazon can move toward nationalizing its lofty Prime-only AmazonFresh delivery ambitions, and lower prices by integrating technology in-store, Amazon could create an enviable shopping experience based on a winning combination of fresh, convenient, and well-priced. The new discounts are available at Whole Foods stores in Alabama, Arizona, California, Georgia, Hawaii, Mississippi, Oregon, South Carolina, Tennessee, and Washington, along with Arkansas, Colorado, Florida, Idaho, Kansas, Missouri, Louisiana, New Mexico, Nevada, northern California, Oklahoma, Texas, and Utah. The grocery delivery service is available in 10 cities. This is a free service for Prime members via Prime Now for orders above $35. These discounts, operated through the Whole Foods Market app, will include 10% on sale items and other special deals for Prime members.Īmazon, which acquired Whole Foods for $13.7 billion last year, will also allow customers to receive savings via the Whole Foods grocery delivery.
Starting on Wednesday, Amazon will offer its new Prime Whole Foods discounts to 10 additional states.
Prime Whole Foods Benefits Will Expand to 10 More States One of the big reasons why success shadows this program is because it constantly evolves and continues to offer more appealing, attractive benefits. The powerful locomotive that is Prime passed the 100 million-member mark in mid-April. The concept of a “set it and forget it” loyalty program never entered the minds of Amazon officials when they launched the enormously popular Prime premium loyalty program in 2005. Amazon is expanding Prime Whole Foods benefits to more states while dropping its logo from Prime.
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